No one likes filling out forms necessary to create accounts on websites. Similarly, if you allow Facebook or G+ login, it will save the customer the process of creating an account.

Don’t force an account creation: If your website uses the customer’s email as the user name, it is more likely to be remembered than if you force the customer to create a user name.Options like “request this product”, “notify me when available”, “add to wish list”, “save for the future”, “gifting”, etc., can go a long way in bringing a customer back in the future. Products can be out of stock and customers may be researching when they land on your site. More than a sale: “Adding to cart” should not be the only option.Encouraging “add to cart”: How well your products are described, how enticing the product images are, how easy to find the “add to cart” button is, etc., can determine how many site visitors add products to the cart.Address concerns: Think of questions or concerns that customers may have and include copy that addresses these concerns and questions.Make sure your place security and trust logos where they are most likely to help build trust and encourage the customer to go through with a transaction. Establish credibility: Would you like to do business with someone you don’t trust? Your customers are no different.Think of how meaningfully you can allow the customer to filter results - by category, budget range, etc., Filtering options: The easier you make it for the customer to purchase, the more likely the customer is likely to go through with the purchase.

Good site search that helps customers find what they need quickly is more likely to make them add the product to the shopping cart.

Site Search: Good usability starts even before customers enter the shopping cart.

This in turn can mean better click through rates and that in turn will mean higher rankings and even more traffic.īelow are some of the shopping cart usability best practices you need to ensure while building an ecommerce website. If you implement rich snippets, it means high star ratings for your listings in search results. Happy customers mean better reviews and ratings.

Better search engine performance: Dissatisfied customers can give bad reviews and have a higher bounce rate that can hurt your rankings in organic search.

This can mean more social shares, more incoming links, more word of mouth referrals, better reviews and better overall engagement with the target audience.

Greater engagement: When customers have a good experience, they are more likely to share the experience with others.

Each abandoned cart is a lost business opportunity. Just because they added a product to the cart, they do not necessarily have to complete the transaction.

Minimize abandoned shopping carts: If shoppers have to struggle to buy, either because of the speed or usability of the buying experience, they can abandon at any stage.

Simplify the shopping experience: Between two similar websites, customers will invariably prefer to transact with a website with the simpler buying experience.

Below are some of the reasons why shopping cart usability is important to businesses: But there’s more to the importance of shopping cart usability than just facilitating transactions. It may seem obvious that a shopping cart needs to be usable. This can result in shopping cart abandonment, dissatisfied customers, and an adverse impact on the reputation and image of your business as a whole. If the shopping cart is not designed keeping the shopping cart usability best practices in mind, there’s a good chance that customers will not have the best experience during a transaction. If your shopping cart is user friendly, more customers will like the experience of transacting with your website. The key to ensuring that your ecommerce website works as you expect it to lies in the usability of your shopping cart. It doesn’t guarantee that customers will even like your website’s ecommerce functionality. Just having an ecommerce website does not guarantee that customers would automatically start flowing in. Thinking of building ecommerce capability on your website? Already have an ecommerce website that doesn’t seem to be working well enough? Do you have too many customers abandoning the shopping cart? Perhaps you haven’t thought of shopping cart usability yet.

Shopping cart cow